How AI and Machine Learning Are Shaping SEO Strategies Today(2026)
Introduction In 2025, Artificial Intelligence (AI) and Machine Learning (ML) have become the cornerstones of modern SEO—transforming search optimization from data-driven guesswork into precision-driven intelligence. Google’s AI models, including RankBrain, BERT, and MUM, now interpret queries through contextual understanding rather than keyword repetition. Businesses that still rely on old SEO tactics are losing visibility. AI-enabled search algorithms track user intent, content depth, authority signals, and contextual…
